Artist Ian Paratore/Break Fake Rules
This one starts out a little differently. Ian Paratore was born and raised in San Francisco, but he’s moving away. This week. To Oakland.
Ian’s dad, Vince Paratore, moved into a Victorian in The Haight in the late-Seventies/early Eighties, and is still there. That’s the house Ian grew up in starting roughly 10 years later. Both of his parents are artists and teachers. His dad came to San Francisco from Syracuse, New York, to study photography at SF State. And his mom, Valerie O’Riordan, is from Long Beach in Southern California. She moved to The City to work with ACT (American Conservatory Theater).
The house at Page and Clayton is the only place Ian’s dad has lived in SF. I asked Ian whether he knows any stories from that house before he was born in the early Nineties. Both his parents being “natural hosts,” there were many parties. Nowadays, when his dad is out of town, Ian will sometimes have parties of his own at his dad’s place. When he does, he says his dad often offers up stories from back in the day. One involves a party with so many people already inside cramming a hallway, folks had to come and go via the first escape.
Back in the day, his dad was a general manager at restaurants like Stars, Donatello, Garibaldi’s, and Beach Chalet, which he helped open. Both his parents were big in the San Francisco restaurant scene.
We turn to Ian’s early life, which he experienced in the mid-Nineties to early 2000s. As a kid, and a kid without a backyard, he spent a lot of time in Golden Gate Park and The Panhandle. He hung out on playgrounds and basketball courts. He adds that “the craziness of Haight Street was just … normal.” I ask Ian about Skates on Haight, which I knew from my Eighties/Nineties skateboarding days from ads in magazines like Thrasher. (Marcella, who took photos for this episode and was with us at the table, chimes in at this point.)
Ian rattles off some spots from his childhood in The Haight—places like Gus’s before it was known as Gus’s, an Ethiopian restaurant, and a musical instrument store.
In high school, Ian got into visual arts and playing sports—mainly baseball and basketball. By the time he got to college, he played baseball “at a high level,” and art fell more or less by the wayside. More on that in Part 2. But during high school, though he took art classes, sports dominated his life.
We end Part 1 with Ian rattling off the San Francisco schools he went to. He did a stint at College of San Mateo (CSM) before getting into UC Berkeley, which was the first time he lived outside his childhood home. He had flirted with college on the East Coast before deciding to stay closer to home.
In Part 2, we pick up where we left off in Part 1. Ian and I talk about how big baseball was in his life in his high school and early college years. He was a left-handed pitcher, which made him attractive to coaches. By the time he transferred to UC Berkeley, though, sports receded and academics took over. He played what’s called club ball, which Ian explains is something between varsity high school-level and community college.
At Berkeley, Ian majored in renewable energy, a topic that shows up in the art he does today. He minored in education, something that shows up in his coaching of kids these days. He lived in Berkeley while going to school there, and speaks to that experience.
Ian moved back to The City after he graduated, in 2014. But, as he puts it, since then, he’s “left and come back many times.” First was Seattle for a summer. Then Portland for a year and a half. We go on a bit of a sidebar after I offer up my opinion that some folks in the Pacific Northwest can come across as friendly, but they can also be rather passive-aggressive.
After Portland was New York City, where Ian lived for half a year. Then Nashville for three months. And after that, he got into a teaching program in Madrid, Spain, which I express my jealousy of. (Barcelona is one of my favorite places on Earth.)
He was in Madrid right as the COVID pandemic hit, in fact. The teaching program he was in allowed him plenty of downtime—he worked essentially four days a week, four hours per day. And a lot of that time on his hands was filled with a rediscovery of doing art. His plan had been to leave at the end of a school year, and that happened to coincide with the onset of COVID.
His return to his hometown, and his time here since 2020, has been spent trying to do art full-time. And that’s where Ian’s and my life intersect. It happened one day in the very location where we recorded this podcast: 540 Bar.
Break Fake Rules was born when Ian lived in Spain. It started with stickers. He handed them out—to friends, to strangers. He came up with the phrase and liked it, among other reasons, for its openendedness. He feels “Break Fake Rules” requires participation, something he sees as going against the way technology is leading us. But BFR isn’t the only artistic endeavor in Ian’s life.
Ian does a lot of collage work. Lately, he’s been cutting up vinyl from discarded billboard signs. He’d tried working with paper and glue to make murals, but the elements always got the better of his outdoor art. Old billboard vinyl is the solution he’s been looking for.
Those of you who follow Storied:SF on Instagram might have recently noticed a few collaboration reels between us and Break Fake Rules. Ian approached me a couple months ago about being on a series he produces called “People Should Know,” where someone—an artist, a small-business owner, a podcaster—comes on and speaks with a fencing-masked interviewer to talk about what they do and what folks should know about what they do. You can check out full-length videos of everyone who’s been on People Should Know on the Break Fake Rules website. It was a lot of fun to do, so thanks, Ian!
In asking Ian to let people know how to find him, we decided to start off with our favorite platform—in real life! He’s currently selling furniture at Stuff by Luxe. He’s got Break Fake Rules stuff there, too, as well as some of his 2D and 3D art. His website is BreakFakeRules.com. Find @breakfakerules and his personal account, @ianglues, on Instagram.
We recorded this podcast at 540 Bar in the Inner Richmond in October 2025.
Photography by Marcella Sanchez
